INTRODUCTION
Page xiii
As the cofounders of the Money, Meaning & Choices
Institute, we are well acquainted with the issues
of wealth and happiness. In 1999 we coined the
phrase “Sudden Wealth Syndrome” to
describe the challenges and opportunities faced
by people of new wealth, and to our surprise,
practically overnight we were overwhelmed by
attention from the media, being interviewed on
radio and television, and in newspapers and magazines
around the world. This was the era when, according
to the San Francisco Chronicle, the Bay Area
alone was minting sixty -four new millionaires
a day. Yes, this was a moment in American history
of what today we might call “radical hubris,” and
what others have called “irrational exuberance.” We
got attention because we were telling a counterintuitive
story: Coming into money did not solve people’s
problems or make them happy in an enduring way.
In interviews with the media, we were repeatedly
confronted with sarcasm and disbelief on the
one hand, and real curiosity and excitement on
the other.
Most people are convinced that if they have tons
of money, they’d be happy. While it is
easy to assume that people who have money are
happy, the truth about their lives is far more
complicated than the size of their bank accounts.
In general, the more people make, the more they
want—and the more they have, the less joy
it brings them.
Page xv
We spent almost two years as the focus of a media
frenzy, perhaps because at the very heart of
our work is the formula for the twenty -first
-century version of the American Dream. While
wealth creates problems for some, we have also
had the privilege of being on the fascinating
journey with those who achieved “the Dream”— who
through ingenuity, optimism, timing, smarts,
people skills, and sheer persistence obtained
what most of us want: money and fulfillment.
As we spent more time with the affluent, getting
to know who they are and what makes them tick,
we arrived at an astonishing discovery: They
are made up of the same chemistry and capacities
as the rest of us. They are you, and you can
be them! So here we are again telling a story
that most people will not believe: true affluence
can be obtained by anyone; all you need is the
courage to honestly face your strengths and vulnerabilities,
to be open to change, and to be willing to make
use of the Affluence Intelligence strategies
found in this book.
Our program is a way for you to become rich that
not only brings together the best of your head,
heart, and spirit, but also includes personal
satisfaction and emotional connection. Is it
about more than just money? You bet. Following
this program will enable you to have more money,
but it will also show you how financial success
ultimately rides on something bigger than just
your net worth.
Page xvii
But in this book, we will help you make those
changes in the easiest and most effective way
possible. In Chapter 1, we will give you a better
understanding of what Affluence Intelligence
is and what it can do for you. Chapters 2 and
3 outline the lifestyle priorities you will be
asked to investigate for yourself. We suggest
you read each of these chapters carefully, even
if you think that they don’t pertain to
you. (Resistance can be a powerful signal that,
on an unconscious level, you are reacting to
something that is actually essential to your
development.)
In Chapters 4 and 5, you will learn about the
key attitudes and behaviors of Affluence Intelligence
and take a quiz to figure out where you stand.
Armed with this new knowledge, in Chapters 6
and 7 you will learn about, and assess for yourself,
the role of Financial Effectiveness. Granted,
this is hard work, but it can transform your
life.
Having come this far, you will now delve more
deeply into the process and start to create real
change for yourself. In Chapter 8, you will learn
how to set the “thermostat” of your
Affluence Intelligence, and how you may be getting
in your own way. In Chapter 9, you will determine
your total AIQ (Affluence Intelligence Quotient).
Then, toward the end of the book, you will start
to put your new life plan into motion. In Chapter
10 you will create a plan to raise your AI thermostat
to where you want it to be. In Chapter 11 you
will follow strategies step -by -step for three
months, thereby unlocking your Affluence Intelligence
and starting to live, perhaps for the first time,
according to your full potential. Finally, Chapter
12 will show you how your newly gained skills
and mindset can transform your life.
Having Affluence Intelligence means having (and
achieving) ambitious goals, living your priorities,
and enjoying a greater sense of possibility.
It also means enjoying the ride toward financial
and personal success.
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CHAPTER 1: Money, Meaning, and Choices
Page 1
Happy and successful people know something that
their equally smart, well -educated, but poorer
and discontented peers don’t. Our client
Brenda, a San Francisco attorney, put it bluntly: “I
have a degree from an Ivy League college, and
my husband and I work our butts off. We’re
smart people, and we’re doing what we believe
are all the right things, but we’re always
worried and struggling. It’s even more
frustrating when I look at Sally, my supervisor,
who didn’t go to a top school. She seems
to start and end her day happy, has the time
to go to daily yoga classes, takes six -week
vacations, and makes way more than I do. Somehow
she got the prize—and to top it all off
she doesn’t seem to have the continuing
anxiety that Tom and I have.”
For over a decade at the Money, Meaning & Choices
Institute, we have used our senior -level expertise
in business and psychology to help people to
change their lives—and often those changes
include having more money. We have worked to
discover the secret ingredients of the twenty
-first -century success story. We’re sure
you have puzzled over other people’s rise
to the top despite resumes and experience that
are no better than yours, who may, in fact, have
less education and who don’t put in a 24/7
workweek. Despite appearances, they are doing
something different from what you are doing.
The good news is that you can learn to do it,
too.
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Page 3
David was an architect at a prestigious
Bay Area firm. He was competent but not brilliant—we
suspected he would never make senior partner
at his firm, although he had a degree from an
Ivy League school and earned an admirable salary.
However, he and his wife, Ellie, had cultivated
a sumptuous lifestyle that, now that she was
no longer working, was just a little out of their
reach. They were starting to get into debt. Ellie’s
father had always provided for her, and David
knew he was expected by both his wife and himself
to do the same. David had come to see us about
his high level of anxiety, for which his doctor
had recently prescribed Xanax. “I lie awake
at night imagining that something’s going
to happen that will derail me financially,” he
told us. Not only anxious, David was adrift.
He needed to change something—to find a
new direction for both his work and his life.
Howard came from a very different background.
He had dropped out of college to work at his
father’s business, a home appliance/ electronics
store. By the time he was thirty, Howard had
expanded the business from one store into three
and, by starring in a series of low -budget but
popular TV ads, had become a local celebrity.
Over the next decade Howard built a chain of
popular stores and earned a high income that
allowed him and his family to live in comfort—even
luxury. Howard had come to see us because he
wanted to make sure he provided for his children,
but he did not want to spoil them or make them
think they did not have to work to support themselves
when they reached adulthood. Having spent time
working with both David and Howard, we realized
that they had both been dealt similar hands.
Both were ambitious, hardworking, and had the
chance at a good education (although Howard had
chosen not to see his through). Each earned an
income that most people would envy. But while
David was clearly unhappy and struggling, Howard
appeared content. He was by no means a financial
genius, but he had a belief in his vision and
fire in his belly, and he was willing to take
several big risks that had paid off very well
financially. In contrast, David had achieved
some big accomplishments (a degree from a good
school, a job with a respected firm), but somehow,
as he told us, “I feel that I have gotten
stuck and am no longer enjoying my life.” Being
stuck meant he wasn’t doing the kind of
work that would lead to a promotion and a bigger
salary, or at least that is what he feared.
What did Howard have that David didn’t?
We felt that the answer to this question held
a precious secret just waiting to be discovered
and shared. After we discussed the many people
we had counseled over the years, we agreed that
Howard (and others like him) had something that
we decided to call Affluence Intelligence: that
seemingly mysterious quality that made some people—often
not the smartest, best educated, or most hardworking—able
to create rich and fulfilling lives for themselves,
to have money, and to be deeply satisfied.
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Page 12
The Affluence Intelligence Program
We have discovered the four key areas necessary
to unlock Affluence Intelligence:
- Priorities: These give direction and energy
to your financial and lifestyle choices.
- Behaviors: These are the ways in which you
act that foster or impede your progress in
attaining Affluence Intelligence.
- Attitudes: These are the beliefs and mindset
about money and your life, both conscious
and unconscious.
- Financial effectiveness: The capacities of
both financial competency and financial ease
that enable you to be both capable and secure
in your hands-on relationship with money.
Our program starts with an assessment of your
strengths and vulnerabilities in these four areas—something
that can be mea- sured and quantified, just like
your IQ. We call this score your AIQ (Affluence
Intelligence Quotient), which shows you exactly
where you stand, providing you with the information
needed to increase your potential to become more
affluent.
When it comes to affluence, we all have a baseline
that we consider normal. This is based upon what
you believe is true, your personality predispositions,
and your social construction of reality. Your
baseline is maintained in much the same way as
your blood pressure and body temperature is maintained,
by regulatory systems that are inside and outside
of your direct awareness.
You can think of this method of regulation like
a thermostat in your home. If your thermostat
is set at 75 degrees and the outside temperature
drops, the heater will automatically come on
to warm up the room, or, if it gets too hot,
the air conditioner will cool it down. The same
is true of you.
Fortunately, like a thermostat, your AI quotient
can be reset, and that’s what you can do
by following our step -by -step program to raise
it, thereby unlocking Affluence Intelligence
and starting to live, perhaps for the first time,
according to your full potential.
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Why Affluence Now?
Page 22
We have just come through the worst recession
many of us have seen in our lifetimes, and we
are all feeling the pinch these days. Layoffs
threaten, foreclosures loom, and credit card
balances are sky -high. In times like these,
it’s tempting to think that simply having
more money will solve all of our problems. So
we look for a better job, or we stay at the same
job but work extra hours, all the time trying
to cut corners and save wherever we can. Instead,
we need to approach our financial problems with
fresh methods, including accepting the possibility
that our way of thinking has more of an effect
on our financial life than anything external
such as the stock market.
Having more money makes things easier, we’ve
always told ourselves. But is this really true?
Maybe—and maybe not. The surprising truth—often
difficult to accept by people who are struggling
to keep their heads above water—is that
for those without Affluence Intelligence, money
can create as many problems as it solves. Why?
Because when they go unexamined, our feelings
and beliefs about money are so deeply rooted
that they drive our behavior in ways we do not
always recognize or understand—affecting
our daily financial and lifestyle choices in
negative ways. We ask that you keep an open mind
while reading this book and going through our
process. Change will be required of you, and
change is never easy. But harnessing your Affluence
Intelligence could be the biggest and best change
you make in your life to achieve happiness and
security for both yourself and your loved ones.
In other words, you have nothing to lose, and
everything to gain. So let’s get started.
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CHAPTER 6:
Raising Your Personal Dow: Becoming Financially
Effective
Page 111
Are you living in a “money fog?” Many
of us seem to lack a clear understanding of our
money dynamics—how much is coming in, or
how much is going out, and what we need for our
future security. Some of us would rather not
think about money at all, because doing so creates
initial discomfort. But living in a fog leaves
us stagnant, uncertain, directionless, fearful,
and vulnerable to losing our hard -earned cash.
In contrast, people who are financially effective
are both competent and secure in their relationship
with money. We see this as having the capacities
of both financial competency and financial
ease. They know the importance of having a money plan,
have gained financial literacy, and have found
their comfort zone with money. If you want to
raise your personal Dow, you will need to raise
your financial effectiveness.
Financial competency is about having a money plan
and understanding the mechanics of money management.
Think of your money as flowing in and out of
five buckets: earning, spending, saving, investing,
and sharing. A money plan with Affluence Intelligence
is based on operating values that you have determined
for each of these buckets. Your values should
reflect careful thought in which you determine
what is a financial need and what is a financial
want. The plan will then include rules and guidelines
for how you will live your values, for how money
will go in and out of each of five buckets. For
example, if you value “living within my
means,” then your plan would have rules
about not spending outside of what you can afford,
which may include limitations on use of credit
cards and loans. If you value “long -term
financial security,” then your plan would
include putting aside a percentage of your earnings
into savings or investments. (You can get this
process started by doing the three -month AI
plan outlined later in this book.) Knowing the
basics of the marketplace and of money management
will give you the core information and tools
to help you strategize the most efficient and
effective ways to get what you want for yourself.
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CHAPTER 8:
Resetting Your AI Thermostat:
Managing Obstacles that Get in Your Way
Page 129
Your Affluence Intelligence Baseline: Understanding
How the Thermostat Works
It would be great if you could simply decide to
change whatever you wanted and increase your
AIQ. But we’re not built that way. Each
of us has an inner regulatory mechanism that
establishes a baseline for AI. This baseline
is what you feel is normal, given your psychology,
personal history, and cultural background. This
regulatory system, like the autonomic body systems,
acts outside of your direct awareness to keep
you functioning at a certain level. This level
may feel “normal,” but may set your
AIQ too low. Ultimately, your baseline affects
your AIQ, which then determines your attainment
level on the seven factors of AIQ. Psychologists
say that we all have what they call a “happiness
set point.” A study once showed that people
who had been disabled in bad accidents were often
angry and depressed directly afterwards. But
within eighteen months, they went back to the
level of happiness they had before the accident.
Those who were naturally happy people went back
to being basically happy, and those who were
not happy before went back to where they had
been as well. For example, your inner regulator
may overdetermine how much money you feel comfortable
with, or how much joy you will have in relationships,
or how much you will love your work. So to change
your AIQ, you need to understand the ways in
which your inner regulatory system gets in your
way or sets your expectations too low. Our program
provides you with the tools to make the changes
necessary to really get what you want.
Think of your regulatory system operating like
the thermostat in your home. Let’s say
you set it at 74 degrees. If it gets too cold,
the heater kicks on and warms up the house. If
it gets too hot, the air conditioning comes on
and cools the place down. Because of how your
thermostat is set, you can maintain a comfortable
temperature in your home at any given time, no
matter what’s going on outside—whether
there is a heat wave or an arctic blast. If you
have a high thermostatic setting (you have healthy
self - esteem, financial effectiveness, and feel
you deserve wealth) and you lose your money,
you will find a way to recoup your losses. If
you have a low setting (you have low self -esteem,
vulnerability in financial effectiveness, and
lack a healthy sense of entitlement), you will
find ways (often unconsciously) to lose your
money until you return to a level that feels
normal for you—your inner regulator has
returned you to your baseline. The problem is
that your normal baseline may not actually be
sufficient, especially if you are not earning
enough to cover your needs and wants. “Normal” is
simply what is familiar and predictable, even
if it actually makes you unhappy, stressed out,
and in debt. If your baseline normal is set low,
then you cannot “trust your gut instincts,” which
may pull you down into your non -affluent comfort
zone.
It’s not just money that you can lose—if
your affluence thermostat is set too low, you
may find ways to get rid of other things that
make you happy (such as a loving marriage) to
get back to what is familiar (being alone), even
while telling others, such as a therapist (and
truly believing yourself), that you don’t
want the marriage to end.
The fact is that change can be scary, even when
that change is for the better. Let’s take
as an example our client Dennis, who won the
lottery. He was suddenly in a situation that
was totally unfamiliar to him, and much to his
surprise it did not make him happy. He was not
used to having all that wealth, and it made him
feel less than enough, because he felt he now
had to do something world -changing with his
money. He also felt as though he had no direction
in his life. So instead of being overjoyed with
his new millionaire status, he started feeling
anxious and depressed. He started to travel extensively
just to get away from the pressure he felt being
around people who knew him before he had money.
In his work with us, he shared a crucial event
that made him see his life differently. His grandmother
had recently passed away. After the funeral,
he came to us and said, “You know, she
was such a simple woman, and she loved life.
And I’m a simple person, too. I’m
coming back to myself—I’m starting
to be happy again because I have gone back to
doing the simple things that I love, such as
playing soccer, volunteering at a local school,
or seeing family and friends. I no longer feel
I have to solve the world’s problems just
because I have all this money.”
His story, showing how people deal with their
discomfort over money, is key: they either take
action to raise the setting on their thermostat
(a healthy reaction), or they unwittingly lower
their financial temperature by blowing through
the money (an unhealthy reaction). Fortunately,
Dennis was able to think about his relationship
with his money in a new way—a way that
he could live with comfortably. He raised the
setting on his thermostat.
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CHAPTER 9:
Determine Your Total Affluence Intelligence Quotient
Page 153
We have been impressed by the high value that
our truly affluent clients place on having and
following a plan. They are very focused. They
use their plan to take action about what comes
their way and what happens to them. They are
in control of their environment as much as possible
(although they also understand that they are
never fully in control).
We have been equally struck by how those who have
not unlocked their Affluence Intelligence lack
a solid, strategic plan. They are far more reactive
than proactive, and sometimes they are completely
passive. Granted, passivity can sometimes lead
to success. Not making a decision and waiting
to see what the universe sends you is a certain
kind of plan, and has value for some people.
You may know people who seem to love not having
a plan. They value spontaneity, being “in
the flow of what’s happening,” or
believing that any given situation will work
out if it is meant to work out. If this gives
you the affluence you want, then good. But if
it does not, and you complain about having no
money and being dissatisfied, then it is likely
you are using not having a plan as a defense,
as an extension of magical thinking and avoidance.
Sometimes, albeit rarely, magic seems to happen
when we let go of control and “send it
off to the universe.” But not having a
plan can easily become a way of avoiding the
hard work and complex judgments of having plans
and executing them.
But most of the affluent we know, while being
open to opportunity and whatever the universe
may send them, do not rely on that alone, because
passively waiting for “something” to
change usually results in a very long wait. Instead,
they have a concrete plan that is shaped as it
evolves and develops over time. Our plan will
empower you to unlock your Affluence Intelligence
and make use of the same capacities that made
our clients both happy and successful. By taking
leadership of your own life and working this
plan, you will discover your own unique way of
living the seven components of Affluence Intelligence.
Then, like Howard in Chapter 1, you will have
that “special something” that brings
a smile to your face, a lightness to your heart,
and the recognition of those around you that
you have Affluence Intelligence.
Your plan will start by determining your Affluence
Intelligence Quotient—the sum of the three
parts of the Quiz you have completed in the preceding
chapters.
Your total score reflects a synergy of attitudes,
behaviors, financial effectiveness, and the ability
to live your most important priorities.
Let’s first consider the meaning of this
total score.
Your Affluence Intelligence Quotient:
Total Score Part A ______
Total Score Part B ______
Total Score Part C ______
Affluence Intelligence Quotient (AIQ) ______
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CHAPTER 10:
Create Your Own Affluence Intelligence Plan
and Turn Up Your Thermnostat
Page 168
Creating Your Three-month Affluence Intelligence
Plan
The following steps will build on your Affluence
Intelligence quotient, draw on your awareness
of what may be holding you back from affluence,
and help you to turn up your Affluence Intelligence
thermostat to achieve the life you are meant
to live.
Step One: List the Areas of your AI
Quotient You Want to Change
• Priorities
• Attitudes
• Behaviors
• Financial effectiveness
Start with the results of your Affluence Intelligence
quotient test from Chapter 9. Look at your lifestyles
priorities chart and make a list of the priorities
you want to shift in the next three months, to
begin to close the gap, moving you toward your
desired priorities. You can list this on a separate
piece of paper, or create a document in your
computer’s word -processing program. Next,
look at your scores on the attitudes and behavior
part of the Affluence Intelligence quotient quiz
and choose the attitudes and behaviors that you
want to strengthen. Then look at your scores
on financial competency and financial ease and
choose the capacities you want to improve for
financial effectiveness.1Making changes in your
life is like planning a road trip. You would
not get in your car and drive around aimlessly,
hoping that by sheer luck you would get where
you wanted to go. Instead, you would get out
a map and pinpoint your ultimate destination,
make a plan as to how you will get there, and
only then get in your car and go.
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CHAPTER 12: At the Heart of Affluence
Page 219
Tim was a middle manager for a manufacturing company
in Texas. He was a well -respected employee both
by those above and below him. Tim worked hard
at his job—he didn’t get home most
days until 7:30 p.m., and he worked most Saturdays.
He was doing very well, and intended to buy a
new car and a fishing boat. But in 2008 his company
was acquired by a multinational. In 2009, during
the heat of the financial downturn, management
decided to downsize his department, laying off
most of the employees, including Tim.
Tim was stunned. After fifteen years of employment
and a golden record, his company had given him
three months’ severance and three days
to clear his desk. He immediately began a job
search, but found nothing available.
We know that our message of thinking big, living
your priorities, and trying to achieve affluence
may be harder to accept in these difficult times.
People are out of work; homes are in foreclosure.
People have told us that they have had to learn
to move beyond their anxiety about not having
money, and push themselves to look at a different
side of themselves. They have had to learn to
live in a different way. For some, this new life
has turned out to be more satisfying than their
previous life.
During this difficult period, Tim and his wife
reviewed their values. The time off work forced
him to look long and hard at what really mattered.
They rethought their future as if they were starting
life all over again. It was surprisingly easy
to know: their priorities were peace and productivity
(work) to provide for financial security, not
a pot of gold, or more Power. They wanted life
in a small to medium -size town, where they knew
their neighbors. They wanted a place with decent
public schools. They wanted to be within a two
- hour drive of their closest relatives. They
wanted to live within their means, and stop using
credit cards. They wanted a great place to enjoy
raising their daughter. They also wanted to live
near the mountains, for as Tim said, “I
am deeply satisfied when we’re camping
or walking in the mountains.”
Tim changed his job search tactics. He began to
look for where he wanted to live, rather than
for where a job happened to be. He identified
six places in the Mountain States. On a visit
to a school in one of these towns, Tim noticed
a low -level management job on a bulletin board.
He applied and got the job. His wife’s
work as a nurse was “portable”—she
started working in a local hospital. They were
making less money, but Tim was home for dinner
almost every night, he had his weekends for himself
and his family, and he was living within a half
-hour drive of the mountains he loved. Tim also
started a part -time consulting business, in
which his skills at financial management could
be helpful to businesses in transition.
For Tim and his family there was an unexpected
benefit of this economic catastrophe. He began
to drive his life by his core values, rather
than by the career ladder of a company. He let
go of the relentless “More! More! More!” that
characterizes our culture of consumption.
He understood that the quality of his time was
fundamental to being truly affluent. So he and
his wife made a lifestyle choice in which the
amount of money for their needs and wants was
directly related to how they wanted to spend
their time and raise their daughter. As we have
seen hundreds of times leading retreats and family
meetings, when your financial life is driven
by your core values, and you are willing to work
hard and persevere, then chances for success
are very high.
We believe it is vital for each of us to gain
a deep and abiding trust in our capacities to
do what needs to be done. You liberate yourself
when you take responsibility for your life and
say, “I am going to take myself seriously
and I am going to make my life better. I understand
that I have the capacity to make important and
essential changes in my life, and I am willing
to make a solemn commitment. I have faith in
my ability to do the work that is required of
me, and to meet my commitments every day. I will
expand my horizons and do far more than I had
ever thought possible.” For some, like
Tim, this commitment may be to take on a philosophy
of “less is more,” to simplify life,
and to deepen the experience of what they love.
For others, it may mean moving from less to more,
expanding horizons to create a life that is aligned
with their most important priorities.
In the last few chapters, we’ve been focused
on the details of how you unlock your Affluence
Intelligence. Now we want you to step back and
look at the big picture of what affluence can
mean in your life. Time and time again, we have
seen our clients transform themselves. It’s
true that when they have increased their AIQs
they have made more money, but they also have
better relationships, less anxiety, improved
health, and a greater sense of joy and possibility.
Simply put, you can have a better life, no matter
what your skills and strengths, or whatever your
challenges and vulnerabilities.
Taking the test and getting your scores was the
first step in this journey. Our wish for you
is that you will follow through and make the
necessary changes, so you can open your eyes
to what is possible for you. Take a moment to
congratulate yourself on being smart enough to
see that your life can be better, and brave enough
to take stock of yourself as objectively as you
can.
Unlocking Affluence Intelligence means turning
the key and opening the door to having freedom—to
having a sense of choice and control to create
a life that reflects what matters most to you.
As you open the door, you will begin to see yourself
with a new honesty and clarity. Maybe it won’t
be a perfect version of life as you thought it
was going to be, but it can certainly be more
affluent than it is today. It will be a life
in which your actions are better aligned with
your intentions, a life in which you are driven
by the forces within you that give you personal
meaning, purpose, and power.
You may wonder, “Will following this plan
make me rich? Will I have more money at the end
of this journey?” We can say without a
doubt that if you follow the program, you will
feel much happier and live life with an attitude
of abundance. You may very well have more money.
But at the end of the day, as Charlene puts it,
the number of zeros in your bank account won’t
buy you self -esteem, love, or gratitude. (Remember,
of the five Affluence Intelligence priorities,
only one concerns money.) As you tap into your
Afflu- ence Intelligence, you will exercise the
muscles needed to gain what we call “financial
satisfaction”—a life that finds harmony
between money and personal fulfillment.
This is the historical moment to discover and
leverage your Affluence Intelligence. The aftermath
of the Great Recession has been a wake -up call
for all of us, a time for the rethinking of what
really matters—not just for the banking
industry, but for how each of us thinks about
and plans for our daily lives. We have all seen
the havoc created when large institutions overly
focus on “the money of the moment,” losing
track of their raison d’être, forgetting
the bigger picture. Indeed, for some of these
companies, their loss of perspective has meant
their demise, ultimately having a powerful impact
on most people around the globe. This same phenomenon
happens to individuals, when they let a fraction
of what is important define the whole, when they
lose perspective of who they are and what makes
them happy. Now, more than ever, each of us needs
to take the opportunity to reprioritize, to maximize
our strengths, and to build joyous and satisfying
lives. It is time for all of us to take a serious
look at the types of choices we make and goals
we set, so that we can achieve an optimal balance
of self, family, and social satisfaction that
meets our deepest needs and wants.
Beyond luck and timing, what enabled our clients
to become wealthy, and then to sustain it? Without
a doubt, our clients have shown us that it was
always more than an obsession with having a lot
of money that led to their success. They did
exactly what we’ve been talking about in
this book; they had the desire and real commitment
to be engaged with what truly matters to them,
and to use the appropriate AI attitudes and behaviors
necessary to make choices that provided them
with personal and financial satisfaction. Listen
to George, a sixty -year -old self -made millionaire
in real estate construction, answer his adult
children’s question, What made you so successful?
What did you do that others do not?
He responded, I’m so grateful for our good
fortune. There are many people who worked as
hard and as long as we did and did not get the
big payoff. But I woke up excited and ready every
day I got up to go to work. Time flew by. We
put together a management team. Really, the whole
company worked as a team—that gave their
all. Everyone offered to do what they did well,
and were never hesitant to run the extra mile
when needed. Every day we focused on working
hard, doing our best, having integrity, and having
a great time. We had fun together. We took care
of each other. Yes, we were good at marketing
our know -how, and we were lucky to be in a part
of the country that was on the economic upswing.
Of course we wanted to be profitable. But we
built this business on our abilities, not on
meeting a particular economic goal. We listened
well to the feedback our clients gave. We made
sure they were satisfied. I can honestly say
that I would be very happy today even if we hadn’t
struck gold. Some of the best days I will always
remember were in the first few years, when we
were struggling. We had to make daily decisions
as to how to maximize our efforts, and reduce
risks to survive. All my life I have found that
when I follow my interests and abilities, I have
been successful. And that is what I wish for
all of my children.
As in George’s story, if you were to follow
affluent people as they go through an average
day, you would see that they are acutely aware
of how they spend their time, and that they enjoy
taking risks that challenge them but do not push
them to live outside of their means. These are
people who are assertive and careful, fun and
focused, leaders who love to build teams, people
who enjoy giving back. Like all of us, they have
vulnerabilities and shortcomings. But they are
not ashamed to acknowledge them; they work around
them, or they are open to learning from them.
No matter how large or small your pocketbook,
life is a roller - coaster ride. You want the
best ride possible. For some this comes naturally,
but most of us have to stay aware and work at
keeping our attitudes and actions in synch with
our goals. This does not mean being like the
people we read about in The
Millionaire Next Door, people who simply save their pennies for
a rainy day, taking the most conservative route
to wealth. Rather, it’s about people staying
focused on the big picture—where you are
going in your life—and at the same time
enjoying the process. Keep your eye on the goal.
This will give you perspective—a way of
being engaged, but not enveloped, by a relationship,
business, or activity. Live your life being aware
that this is the only one you will ever have.
If you are completely content with your life,
that’s wonderful. But if you feel that
something is missing or that other people have
something you don’t have, and you want
to learn from people who live rich and fulfilling
lives, then make a commitment to using these
strategies.
We believe that those with Affluence Intelligence
share a perspective on life similar to those
who are on a serious spiritual path: They are
wholly engaged in life, but do not identify with
any one single particular aspect of it. In the
chapter on resetting your Affluence Factor thermostat,
we talked about the defense of “grasping.” This
involves a psychological attachment that is so
pursued, valued, and tightly held that a disappointment
can result in feeling a loss of oneself, like
a life-ending tragedy. When we are entrapped
by this kind of disappointment, we need to be
able to step back from feeling that all is lost
and regain perspective. Here it is useful to
exercise the capacity for merging. This capacity
(available in all of us) provides for that special
tender closeness in love, and requires “merging
without merging,” which means being able
to be very close without the loss of one’s
personal boundaries and selfhood.1 So it is with
success. As you pursue your goals with passion
and perseverance, know that the process itself
is a payoff. In the practice of meditation, it
is the experience of the “mind watching
the mind,” not the attainment of realization
or Nirvana (which may only come in fleeting moments),
that is the core of spiritual work. Similarly,
if you engage in practicing your AI action plan
consistently (realize that there will be good
days and bad days), you will achieve success.
The ultimate goal is to attain inner freedom,
a sense of security and empowerment, the ability
to see the array of choices that are available
to you, and be able to rally your resources to
respond effectively to external circumstances,
both within and beyond your control.
Like any program that you undertake to improve
yourself, whether it is a diet, exercise regimen,
or life -strategy plan, you will only succeed
if your efforts are sustained. We encourage you
to have a new bottom line, a new foundation for
what you expect and can get from life. Make it
real by committing to your Affluence Intelligence
program of sustainability. If you want Affluence
Intelligence, then you need to get fully on board.
This means making the commitment to focus, follow
through, and have faith in the process. As one
of our clients is fond of saying, you have to: “Do
what you say and say what you do.”
You must ignore the negative internal voice that
tells you that you do not have it in you to succeed,
and instead listen to the voice that wants what
is best for you, that wants you to be affluent.
You must work toward the money, focusing on what
matters most, following through on your commitments,
and managing your defenses in ways that help
rather than hinder your progress. For some it
will take doing hard work, while for others it
can be as simple as saying “no” on
a daily basis to what is holding you back and
saying “yes” to what is right for
you. This means no more excuses—you maintain
a deep and unwavering belief in yourself and
in the process.
Take the leap.
Finally, while having enough money for your needs
and wants is important, we believe that people’s
lives should not be primarily governed by money.
In fact, people who make money their central
value typically neither preserve their wealth
nor their family unity. These are the families
that will suffer from the three -generation wealth
phenomenon: in more than 80 percent of cases,
the wealth created will be gone by the end of
the third generation.
Are some of the wealthy into their money for the
power, for the influence it offers? Yes, absolutely.
But when power is what drives someone to acquire
wealth, the payoff is limited, and may not result
in deep, sustainable personal satisfaction. We’ve
all heard the stories of the lonely rich person,
living in a home that is nothing more than a
gilded cage. They leave home only to shop and
acquire more than they’ll ever need. They
find themselves in a world of people they can’t
trust, or “friends” that they have
bought. Lacking a sense of meaning and purpose,
not having joy in their relationships, they go
through life feeling ill at ease with themselves
and looking for the next distraction to fill
in the void. Our client Max, for example, was
extremely afraid of people finding out that he
had inherited millions of dollars. He lived in
a small northwestern town in an upper middle
class home. He was obsessed with the fear of
how his money would lead him to be exploited,
hurt, or physically injured. So he hunkered down
and pretended to not have money. His escape valve
was occasional trips to Manhattan, staying at
the Four Seasons for a week or two, spending
freely (he had only acquaintances, not close
friends in New York City), and then returning
to his withdrawn existence.
This is not living a life of affluence. This is
being rich, lonely, and depressed. Increasing
your Affluence Intelligence allows you more joy
and satisfaction, in yourself, with the people
you love, and in your community. You, like Howard
or Charlene, Amy or David, can be leaders and
team players, valued members of their communities.
Max’s story, and the story of the many
people we have encountered where big money only
meant big problems, led us to create the Money,
Meaning & Choices Institute. But it was people
whose stories were filled with triumph, passion,
and optimism that led us to write this book.
It was from these American success stories that
we learned the importance of living all seven
elements of Affluence Intelligence. No one element
trumps the others, including having money.
We have dedicated our professional careers to
helping people live better lives. And we want
you to live a better life, too. Spending time
talking to people who have become very rich,
who also manage to have personal integrity, to
truly invest in their important relationships,
and are concerned about how they can best improve
the lives of others, has been inspiring to us.
What is perhaps most inspiring is that they are
really just like us—not some different,
rare breed, or blue blooded, wildly smart, or
gorgeous. What makes these very wealthy and successful
people different from the rest of us? The answer
is that they believed that they could change
the stories of their lives. Not perfectly, and
not always with the best timing. And certainly
not without detours and bumps in the road. But
they believed that being affluent was possible,
and that they had the power within, to stay focused
and find the resources in the world around themselves
to make that happen. Just as that is possible
for you.
Being affluent is within your grasp. Visualize
having the keys in your hand, watching yourself
put the key inside the lock, hearing the tumblers
turn, and the lock click open. Now feel the key
in your pocket, waiting for your initiative and
courage to use it to start the journey. Let the
Affluence Intelligence keys unlock the power
that is already inside you, taking you to a place
of greater personal and financial wealth.
Keys for unlocking your Affluence Intelligence:
- Adjust your attitude: make the commitment,
do the work.
- Keep the faith: believe in yourself, believe
in your goals.
- The process is the product: the journey toward
the goal is as satisfying (if not more so)
as getting to the goal itself.
- There’s a price and a payoff for your
choices: create a life with little regret.
- Stop moving without thinking: identify what
really matters to you. Remind yourself daily.
- You are the builder, the creator of your
future: don’t let the future be overly
defined by the past.
- Keep perspective: don’t define the
whole of your happiness by any one fraction.
- Start small: just getting started is a success
in itself.
- Remember that financial worth is not equal
to self -worth. Unlock your Affluence Intelligence,
and live a life that best reflects who you
really are.